After introducing its latest gimmick, the German supermarket giant, which is well known for their grocery deals, proved that they know how to live up to its reputation for giving low costs.
For just two days, from July 16 to 17, Aldi will open a chic pop-up bar in Sydney’s central business district that’s ideal for individuals who don’t want to blow their budget on a single night out.
That’s right, for once at least, the words “Sydney” and “cheap” can be used in the same sentence.
Diners can get a glass of one of the most expensive wines along with a premium cheese platter for just $4.41 per person, making it one of the city’s greatest value nights out.
The Trophy Room is more than your typical inner-city pub; its name was created from the quantity of award-winning wines, gins, and cheeses it offers.
Aldi claims that every item on the menu at The Trophy Room is priced to reflect what it would actually cost to buy and enjoy each of the restaurant’s award-winning dishes at home.
Jason Bowyer, Aldi’s wine expert and buying director, explained that the company’s wines have been produced by some of the top winemakers in the world and have received many prestigious accolades from industry experts.
The Trophy Room, an innovation for Aldi Australia, shows that enjoying excellent wine and dining doesn’t have to break the bank.
Even better, you can recreate the experience exactly at home.
If they purchase items from Aldi, everyone can have a wine rack and cheese drawer deserving of the moniker “Trophy Room,”
The range’s value is undeniable, and I’m thrilled that we can give customers this experience in either our brand-new pop-up bar or their regular store.
Visitors will be welcomed with a gin cocktail before enjoying a carefully designed dining experience that includes a variety of top-notch quality wines and an enticing cheese platter for the modest price of $4.41 for the entire night.
The cheapest wine on the menu, a Pinot Grigio, costs $0.83 per glass, while the most expensive wine, a New Zealand Pinot Noir, costs $2.49 per glass.
Some of Aldi’s most popular cheeses, such as Triple Cream Brie and Smooth Blue Cheese, are served with beverages as an accompaniment.
A recent study revealed that 44% of Australians have been deterred from visiting restaurants and bars in the past year due to the rising cost of living, which inspired the concept of a cost-effective pop-up bar.