To win a less than $16 bet, a man drowned himself in a bottle of Jägermeister in less than two minutes.
The young man believed to be between the ages of 25 and 30, tragically died at the scene.
According to the Daily Star, the man raced with others to see who could finish the drink the quickest and won R200 ($16).
In less than two minutes, he consumed the bottle of alcohol with a 35 percent ABV, but soon after, he started experiencing a health problem.
He can be seen being held up by another man and swaying from side to side while the drink is consumed in a video of the incident posted online.
The spectators can be heard encouraging him to drink more quickly.
Police spokeswoman Brigadier said that they are looking into to case as an ongoing investigation.
He stated: “Police in Waterval outside Louis Trichardt have filed a case of inquest following an incident of suspected alcohol overuse that occurred at one of the neighbourhood bars in Mashamba village where the customers allegedly took part in what they called a “drinking competition.”
“The winner who could consume the entire bottle of Jägermeister within a specified time, would get R200 cash. One of them immediately collapsed thereafter and was taken to the local clinic where he was certified dead.”