The owner of a fashion label has accused a fast-fashion retailer in Australia of ripping off her design after she found a dress that looked similar to one of hers.
Emily Davies, the founder of the company known as Venem 1.0, claimed that Valleygirl copied her exclusive pattern in its Cali Dream Mini dress, which has already sold out.
Emily, a fashion stylist from Perth, was in a state of shock after she saw the dress that was produced by Valleygirl.
Although the styles are similar, she was especially upset by how the company used her design’s logo on its dress. In her TikTok video, Emily explained that she designed the entire garment and that it took her around a year to develop.
She was so upset by how Valleygirl used her design’s logo on its dress, which was then stocked in all of the company’s stores in Australia. E
mily, who has over 360,000 followers on Instagram, demanded that the company take her name out of its products.
However, despite her complaints, she noted that the quality of the material used by the company was different.
Despite her own design, the owner of the company said she could not do anything about the use of her print. She noted that she has not registered the design nor the print, and she has no copyright over the materials used.
Getting inspo from other companies, such as Pinterest, is how fashion works. Many fast-fashion brands copy and then don’t put their own brand name on products they reproduce.
However, this doesn’t stop Emily from feeling frustrated as her own brand has been stolen.
As the owner of a small business, she said she doesn’t have the money to take legal action against the company.
She said that she is used to working with fast-fashion brands, but this is not the case for her as the company has taken her name and used it on its products.
She noted that this is just the nature of the business and that she will continue to deal with it.
According to Emily, her manufacturers did not copy her design as the material used was different. She also noted that the company purchased one of her designs and then ripped it off.
On her website, Emily claims that her designs are unique and special and that she only produces a limited number of them.