A cult-yoghurt product that was sold in major supermarkets in Australia has been withdrawn due to poor sales.
According to Chobani, the company’s oat yoghurt, which had been available in flavours such as mango, strawberry, vanilla, and blueberry, was no longer being sold.
The move comes less than two years after the product was first introduced.
Although the product was nutritious and delicious, Chobani Australia noted that it wasn’t one of the company’s most popular products.
To improve the company’s offerings and create new products, it decided to remove the oat yogurt from its store shelves.
Eagle-eyed customers noted that the product had vanished from Woolworths and Coles’ shelves.
One of the company”s ardent fans stated that she had bought the product religiously, and now nothing compares.
Another critic noted that the company always finds something good, and it suddenly disappears from store shelves.
In 2021, Chobani Australia introduced a variety of non-dairy milks. Then, in 2022, it launched a range of oat yogurts.
The company noted that it was motivated by the growing number of people who were looking for a plant-based food option.
It believed that the launch of the oat yogurts could help it compete in the dairy-free category, which is currently dominated by coconut yogurts.