Many customers of Big W have reportedly deserted the company due to a recent in-store change, which some describe as chaotic and messy.
According to Kidspot, the Australian retailer has changed the way it displays its kids’ clothes, which has resulted in some mothers spinning around in confusion.
Instead of separating the gender and size of clothes, the new layout places them on the shelves based on their measurements.
Many stores have various sizes of clothes for kids, and parents say that the new layout has made it hard to find clear sections for either boys or girls’ clothes.
This has caused a lot of confusion and chaos in the store.
According to Purieh Alonzo, a mother of two, the current layout of the store has made it hard for her to find the right clothes for her children.
She said that it has become a frustrating and tiring experience. Big W responded to the complaints by stating that the new layout was designed to help parents find the best possible fit.
A spokesperson for the company explained that the new signage has been put in place to make it easier for customers to find the appropriate clothes for their kids.
Although the clothes are still categorized by gender, the company has also introduced age groups to help people find the right ones.
According to the company, the change was made due to customer feedback. It is committed to continuous learning and is always open to suggestions.