Robert Irwin’s star power has skyrocketed over the past year, thanks to his co-hosting gig on I’m A Celebrity… Get Me Out of Here!
As the 21-year-old prepares for an even bigger 2025, his big sister Bindi is reminding him to keep his feet firmly grounded.
Prioritizing Australia Zoo
Bindi, 26, wants Robert to remember that their family business and home, Australia Zoo, should always take priority. An insider reveals that Bindi’s focus is on conservation, and she wants Robert’s career decisions to align with that goal.
“Bindi wants Robert to make choices that will bring attention and people to Australia Zoo,” the insider explains. “That’s always her focus… conservation first, celebrity status second. And she thinks it should be his too.”
The Changing Dynamics
It’s a far cry from when Bindi was the family’s biggest star, being courted by casting agents and TV producers. There was even talk of a solo show for her and her husband Chandler Powell outside of their Animal Planet series. But everything changed when Robert’s online presence took off, earning him a massive global following.
From Social Media to TV Stardom
Robert’s ability to create authentic online content and his physical transformation have made him an international influencer – something Bindi never achieved. Media bosses took notice, recognizing that he would attract younger audiences. His newfound popularity has, however, created a “professional divide” between the tight-knit siblings.
Bindi’s Fear for the Future
Bindi has always been focused on conservation and has resisted projects that don’t align with her life’s work. Robert, on the other hand, is happy to build his profile, knowing it will eventually bring attention to his work. Bindi’s fear is that Robert won’t be able to help run Australia Zoo if her endometriosis worsens.
“This is something that has caused a lot of stress between the two because she wants him to succeed, but she is also a lot more involved in Australia Zoo,” the source explains. “Her big fear would be Robert moving overseas to pursue TV and having to be a support to [mum] Terri while also raising a young family.”