Australians are lashing out at supermarkets like Coles and Woolworths for introducing extreme security measures to prevent shoplifting.
With the cost of living on the rise, many shoppers feel like they’re being treated like potential thieves. But are these measures really necessary?
The New Security Measures
Coles has started trialing security tags on meat products in 10 stores in Victoria, which has been met with criticism from customers. Many feel like they’re being watched and treated like criminals, even when they’re just trying to buy their weekly groceries. One social media user described the move as “depressing”, while another said it made them feel like they were living in a “dystopian” world.
Both Coles and Woolworths have also increased the number of “smart gates” at their stores, which are designed to stop shoplifting. These gates are located at the exit of the self-serve area and close and lock when someone is suspected of stealing. Some customers have reported feeling frustrated and embarrassed when the gates malfunction, even when they’ve done nothing wrong.
Customer Feedback
Many customers have taken to social media to express their concerns about the new security measures. Some feel like they’re being treated like thieves, while others are worried about the increased use of AI and surveillance. One customer said, “I don’t feel like a presumed thief, but doing the groceries used to be a chore I didn’t mind doing. These days it has become actively unpleasant.”
Another customer reported being approached by an employee who scanned their nappies for them, making them feel like a criminal. “It’s not a big deal, but give me a chance? Nappies are probably being stolen and this is why she asked, but also, the cost of living is that high that people are stealing nappies,” they said.
Is Theft Really a Problem?
A recent survey found that 7% of Australians have stolen from supermarket self-serve checkouts in the last 12 months. The survey also found that the youngest Aussies are the most affected by the cost of living crisis, which may be contributing to the rise in shoplifting.
Do We Really Need These Measures?
Scott Taylor, founder and CEO of Praesidium Risk and Resilience, believes that the enhanced security measures are necessary, but only to an extent. He thinks that businesses need to communicate better with customers about the reasons behind the security measures. “We don’t share the whole message,” he said.
Taylor also pointed out that items like meat and vitamins are key targets for shoplifting, which is why security boxes and tags are being trialed on these items. However, he believes that if customers are explained the reasons behind the security measures, most will be fine with them.
What Do the Supermarkets Say?
Coles and Woolworths have both stated that the majority of their customers do the right thing, but a small number do not. They claim that their security measures are in place to reduce theft and keep their staff and customers safe. However, many customers feel like the measures are excessive and are impacting their shopping experience.
As the cost of living continues to rise, it’s likely that shoplifting will become a bigger problem. But are the supermarkets’ security measures the answer? Or are they just treating customers like potential thieves? Let us know what you think in the comments.