Are you ready to experience the authentic Japan?
With record numbers of Australian tourists flocking to the country, Japan is urging visitors to explore beyond the typical hotspots and discover the hidden gems that make this country so unique.
A Record-Breaking Year for Tourism
Between January and September 2024, a whopping 637,300 Australians visited Japan, marking a 42% increase from the previous record in 2019.
While this is great news for the Japanese economy, it’s also put a strain on popular destinations like Kyoto, which is struggling to cope with the influx of tourists.
The Problem of Overtourism
Kyoto, once the capital of Japan, is feeling the pressure of mass tourism. The city’s narrow streets and historic landmarks are being overwhelmed by visitors, leading to concerns about the impact on local communities and the environment. Naoki Kitazawa, executive director of the Japan National Tourism Organization (JNTO) in Australia, says that responsible tourism is more important than ever.
Exploring the Road Less Traveled
So, where should you go instead? The JNTO is encouraging tourists to venture off the beaten track and explore Japan’s lesser-known destinations. From the stunning natural beauty of the Minakami UNESCO Eco Park to the traditional temple stays and rural townships, there’s a wealth of exciting experiences waiting to be discovered.
Kanazawa: The Hidden Gem of Japan
One destination that’s being touted as a must-visit is Kanazawa, a city located just 2.5 hours from Tokyo and Osaka. Often referred to as “little Kyoto,” Kanazawa offers a similar blend of traditional culture, stunning gardens, and historic landmarks, but with fewer crowds. Visitors can experience the city’s rich teahouse and Geisha culture, including the opportunity to reserve a Geisha performance at one of the local teahouses.
Tips for Responsible Tourism
So, how can you be a responsible tourist in Japan? Here are a few tips:
- Research sustainable accommodations and respect cultural practices
- Support local businesses and communities
- Consider visiting during the shoulder season (autumn or summer) to avoid the crowds
- Explore beyond the typical hotspots and discover Japan’s hidden gems
Join the Movement Towards Sustainable Tourism
Tour operators like Intrepid Travel are also doing their part to promote responsible tourism in Japan. Brett Mitchell, the company’s managing director for Australia and New Zealand, says that tour operators have a major responsibility to work with local councils, governments, and communities to design sustainable tourism experiences that benefit both visitors and locals.
Discover the Authentic Japan
Japan is a country that seamlessly blends traditional culture with modern innovation, making it a fascinating destination for travelers. By exploring beyond the typical hotspots and embracing responsible tourism practices, you can experience the authentic Japan and create unforgettable memories.
So, what are you waiting for? Start planning your Japanese adventure today and discover the hidden gems that make this country so unique!