As the cost of living crisis continues to affect Aussies, many are looking for ways to make a change in 2025. One major shift is happening in the way people shop for groceries.
With trust in Coles and Woolworths at an all-time low, Australians are seeking alternative retailers for their weekly shop.
The Rise of the Rebel Shopper
Meet Mel, a mum who’s had enough of the big supermarkets. She told us that she felt a “call” to boycott them due to their increasing profits and poor treatment of suppliers.
“I was fed up with my local supermarkets only having half of the items on my list and the produce they did have being really poor quality,” she said.
@lifewithlaski Week 1 of not supporting Coles/ Woolworths. Id love to hear if you have gone on the same journey and where you shop My weeks worth of food was $288 this week using @Harris Farm @Box Divvy and @Part&Parcel #mumtok #groceryhaul #budgethack #organic #supportlocal #motherhood #family ♬ original sound – Mothering my way
After switching to online retailers and smaller local shops, Mel found that the quality of produce was much better, and the prices were “pretty comparable”. Plus, it was “really convenient”!
A Growing Movement
Mel’s not alone in her decision to ditch the big supermarkets. After sharing her experience online, she found that many others were doing the same.
“I’m also boycotting,” one woman commented, with others pledging to follow suit. It seems that Aussies are looking for “something different” in 2025, and they’re not afraid to make a change.
The Power of Ethical Consumption
According to consumer specialist Professor Gary Mortimer from Queensland University of Technology (QUT), the idea of being an “ethical consumer” is becoming increasingly popular.
“The idea of being an ethical consumer focuses on shifting our share of the wallet from major supermarkets to local retailers,” he explained.
With the cost of living crisis showing no signs of slowing down, consumers are looking for better value than just the cheapest option. “Buying cheap is great, but buying great value is better,” Mortimer said.
The Rise of Aldi and Local Retailers
Aldi has been a saviour for many Australians struggling with the cost of living, and it’s expected to continue expanding in 2025 as shoppers move away from Coles and Woolworths.
Mark Serrels, editorial director at consumer advocacy group CHOICE, told us that consumers have become cynical about specials and are looking for genuine deals.
“It’s all about these big red labels and low price deals, but when they aren’t actually deals, consumers trust a little less,” he said.
What’s Next for Aussie Shoppers?
As the cost of living crisis continues, it’s likely that we’ll see more Aussies making the switch to alternative retailers.
With the power of social media giving farmers and growers a voice, consumers are becoming more aware of the impact of their shopping habits. Will 2025 be the year that Aussies say goodbye to Coles and Woolworths for good?
Only time will tell, but one thing’s for sure – the way we shop is changing, and it’s changing fast.