The Australian Greens are pushing for a nationwide ban on junk food advertisements, citing concerns over the health and wellbeing of children.
This comes after South Australia introduced a policy banning unhealthy food and drink ads on public transport.
A Step in the Right Direction, But More Needs to Be Done
Greens senator Sarah Hanson-Young welcomed the move, but emphasised that it’s just the beginning.
“If a ban on junk food ads on buses, trains, and trams can make a difference, then a ban on TV and online ads is absolutely vital to drive real change,” she said.
The senator believes that without a federal ban, kids will continue to be exposed to junk food ads whenever they watch TV or go online.
The Rise of Obesity: A Major Public Health Concern
South Australian Health and Wellbeing Minister Chris Picton highlighted the alarming rise in obesity rates, stating that it’s now the number one public health issue in Australia, even surpassing tobacco.
In fact, around 63% of adults and 35% of children in the state are overweight or obese.
Preventive Health South Australia warns that if left unchecked, children born in 2023 could see a significant reduction in life expectancy due to rising obesity rates.
What’s Considered “Junk Food”?
The policy in South Australia lists a range of foods and drinks as “not recommended for promotion,” including muesli bars, potato chips, flavored mineral waters, and processed meats.
This move is comparable to the federal ban on tobacco advertising, which was introduced in the 1970s due to health concerns.
A Call to Action: Protecting Our Kids’ Health
Senator Hanson-Young urged the Albanese government to follow South Australia’s lead and commit to a junk food ad ban before the next election.
“If the government is serious about protecting our kids online, then they will take action to reduce their exposure to junk food ads,” she said.
With the policy set to take effect on July 1, the Australian Greens are hopeful that this will be the start of a broader national effort to promote healthier habits and reduce the influence of unhealthy food marketing on kids.