Big news from the Duchess of Sussex! Meghan has just announced a new name for her lifestyle brand, and it’s called As Ever.
The brand, which will feature a range of products including food, gardening, and home goods, is a joint project with Netflix, which will also be airing her upcoming cooking and lifestyle series, With Love, Meghan.
What’s Behind the Name?
In a social media post, Meghan explained the meaning behind the name As Ever. “‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always,'” she said.
The name is also a nod to her former lifestyle blog, The Tig, which she ran before becoming a royal.
A New Chapter
The As Ever brand promises to be a reflection of Meghan’s passions and interests, including food, gardening, entertaining, and thoughtful living.
The brand’s website features a video message from Meghan, as well as a glimpse of her daughter Lilibet and husband Prince Harry.
With As Ever, Meghan is pouring her heart into creating a range of products that she loves and uses in her own home.
What to Expect
So, what can we expect from As Ever? For starters, there will be a range of food products, including (you guessed it) jam! But that’s not all – Meghan has teased that there will be many more products to come, all of which reflect her personal style and tastes.
A Little Competition
As Ever won’t be the only player in the lifestyle game, of course. Buckingham Palace and Windsor Castle already offer their own strawberry preserves, priced at £7.
But with Meghan’s passion and creativity behind As Ever, we’re sure the brand will be a hit with fans.
Netflix Partnership
The partnership with Netflix is a big deal, too. Not only will the streaming giant be airing Meghan’s TV show, but it will also be opening shopping outlets to sell As Ever products.
It’s a match made in heaven for fans of the Duchess and her lifestyle brand.
A New Era for Meghan
It’s been five years since Meghan and Prince Harry stepped down as working royals, and it’s clear that Meghan is embracing her newfound independence.
With As Ever, she’s pouring her heart and soul into a project that reflects her true passions and interests. We can’t wait to see what’s in store!