A bizarre new challenge has appeared online asking people to eat Kit Kats with ketchup.
Videos of the challenge have been making the rounds on TikTok, and some users compare the ingredients to pineapples.
@jamescraves
Kit Kats & Ketchup?? #Weirdfood #weirdfoodcombos #foodcombo #snack #kitkat #ketchup
♬ original sound – James Craves
It’s believed that the challenge started in 2021.
Due to the increasing number of videos, Kit-Kat and Heinz have joined the social media trend by announcing the launch of a new chocolate bar that’s filled with ketchup.
In a video posted on Instagram, employees were seen testing the new product.
While some people were amused by the challenge, others were more concerned by how the participants were eating the Kit-Kat.
One viewer called the eating technique illegal, while another asked why they were doing it.
Despite the odd combination, many people claimed that it worked.