The news of Alex Cullen’s departure from Nine’s Today Show has sent shockwaves through the industry and left fans outraged.
However, according to legendary PR expert Max Markson, this could be a blessing in disguise for the 44-year-old presenter.
What Happened?
Cullen’s exit comes after he accepted $50,000 from billionaire Adrian Portelli for using his self-appointed nickname “McLaren Man” on air.
Markson, who has negotiated some of the biggest deals in Australian media, believes Cullen will “bounce back” from this setback.
“He’s already had a terrific career and will keep going on it,” Markson said. “He’s a great talent.”
The Incident That Led to His Departure
The saga began when Portelli offered a $50,000 reward to the first person to use his new nickname on air.
Cullen, reporting from the Australian Open tennis in Melbourne, took up the challenge and used the nickname on the Today Show.
Portelli then posted a bank transfer of $50,000 to Cullen, leading Nine to suspend him and announce that the money was being returned.
Breach of Journalism Ethics
Accepting cash or gifts to undermine journalistic independence is a breach of journalism’s code of ethics.
Cullen’s actions sparked widespread criticism, and his departure from the show was announced by Karl Stefanovic on Friday morning.
Support from Fans and Colleagues
Despite the controversy, Cullen has received support from fans and colleagues. Many have taken to social media to express their outrage at his departure, praising him as a “breath of fresh air” and a “natural” presenter.
Portelli has also defended Cullen, claiming that he intended to donate the money to charity and posting details of $25,000 payments made to the Salvation Army and the RSPCA.
What’s Next for Alex Cullen?
Markson believes Cullen will have no problem finding a new job, given his talent and experience. “He’s talented, he will get another job, it won’t be a problem,” Markson said.
Another media insider suggested that Portelli may even offer Cullen a job, given his defense of the presenter and his offer to collaborate on a project.
Reaction from Fans
Many Aussies have taken to social media to express their support for Cullen, with some calling for him to join rival show Sunrise.
“Hope Alex turns up on Sunrise – that’s what I’ll be watching now,” one fan said. Others have praised Cullen as a “lovely family man” and a “great asset” to the Today show.