In a surprising move, the South Australian Government has officially banned the advertising of most fortified soy milk and rice cakes on public transport.
Yes, you read that right – soy milk and rice cakes are now considered “junk food” by the SA Government!
What’s the Reason Behind This Ban?
The Australian Association of National Advertisers (AANA) is not impressed with this decision, calling it “confusing” messaging.
According to Josh Faulks, AANA CEO, “The government has not been able to clearly articulate what is in and what is out of their banned list and has told businesses to submit their ads to an expert panel for assessment if they are unsure.”
Faulks argues that this policy sends a contradictory message to consumers and undermines trust in health-based initiatives.
“The government is effectively discouraging people from consuming what are widely considered to be nutritious core foods,” he said.
Industry Body Urges Government to Reconsider
The AANA is urging the South Australian government to adopt the Food Standards Australia New Zealand (FSANZ) Nutrient Profiling Scoring Criteria to improve clarity, consistency, and alignment with national nutrition policies.
This tool was developed by FSANZ, an independent statutory agency established by the Food Standards Australia New Zealand Act 1991.
The AANA also highlights the serious unintended consequences for local businesses, farmers, and advertisers in South Australia. ”
The oat and almond farmers in South Australia may be surprised to know that their government wants people to drink less oat and almond milk,” Faulks said.
Industry Calls for Practical Approach
The AANA urges the South Australian Government to engage with industry stakeholders and adopt a practical, consistent, and science-backed approach that creates certainty for business and genuinely supports public health without compromising economic activity.
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