LOS ANGELES, CALIFORNIA – President Donald Trump has weighed in on the controversy surrounding American Eagle’s new jeans ad campaign featuring actress Sydney Sweeney, calling it the “HOTTEST ad out there” in a social media post on Monday.
The ad, which has sparked backlash for its perceived promotion of eugenics and hypersexualization, features Sweeney wearing American Eagle jeans and playing on the words “jeans” and “genes.”
Sweeney, a registered Republican, has faced criticism from some who claim the ad promotes a “scientifically inaccurate theory that humans can be improved through selective breeding of populations.”
Others have accused the campaign of objectifying Sweeney’s physique.
Trump, who initially deleted and reposted his message due to a spelling error, wrote, “Being WOKE is for losers, being Republican is what you want to be.”
He also expressed support for Sweeney, saying “Go get ’em Sydney.”
American Eagle has defended the ad campaign, stating that it is “about the jeans.
Her jeans.
Her story” and that it celebrates individuals wearing their AE jeans with confidence.
A representative for Sweeney did not immediately respond to requests for comment.
The controversy has drawn comparisons to a 1980 Calvin Klein campaign featuring a 15-year-old Brooke Shields.