Woolworths Axes Controversial ‘Mixed Meat’ Deli Item After Backlash
In a swift response to public outcry, Woolworths has removed a controversial deli item from its shelves in New Zealand, following widespread criticism and horror from customers.
The “mixed meat pieces” tray, which featured an assortment of end pieces from various meat cuts, was priced at $15NZD per kilogram (approximately $13.48 AUD).
The item sparked confusion and disgust among social media users, with many questioning its value and composition.
Background
In an effort to reduce food waste and divert products from landfills, Woolworths occasionally sells the ends of its sliced meat range.
However, in this instance, the company acknowledged that it “did not get it right” and apologised for any confusion caused.
Public Reaction
The image of the “mixed meat pieces” tray went viral on Reddit, garnering hundreds of comments, with many labelling it an “abomination” and “disgusting”.
Some users compared it to dog food, while others questioned the price, calling it “criminal”.
Financial Context
The controversy comes at a time when many Australians, particularly younger ones, are feeling the strain of skyrocketing rents and inflated prices.
According to recent analysis by CommBank IQ, finances of those under 40 are increasingly strained, with many forced to make trade-offs in their spending habits.
Grocery costs, including those at Woolworths, are also rising, offering little relief to cost-conscious consumers.