After accidentally sparking a media frenzy by announcing the launch of her new venture, American Riviera Orchard, in March, Meghan Markle reportedly cried.
The Duchess of Sussex released a teaser video and provided few details about the brand on her Instagram page.
After further details about the brand were revealed, it was revealed that ARO would focus on homeware and kitchen products.
The PR campaign for the brand included a lavish package that included a variety of jams and other products, which were sent to a select group of high-net worth individuals.
However, the strategy was met with mixed reactions from the public.
Tom Quinn, a royal journalist, noted that the reaction to the launch of the brand had been a “fly in the ointment” for Meghan.
He said that she cried because the product was widely mocked and because she believed that everything she did would be criticized.
According to Quinn, the duchess felt that she was being unfairly targeted by the public.
She was also apprehensive about the launch of ARO, as she was not used to the criticism that she would receive.
The journalist noted that she was particularly sensitive to the criticism aimed at her lifestyle in the US.
According to a report, Meghan planned a PR campaign before the company’s launch.
She would also be appearing on various podcasts and talk shows.